



Hi, I’m Greg, a Product Designer for B2B SaaS → Owning discovery to delivery on modernization for Enterprise software. Recently focused on platform UX, advanced prototyping, and AI-assisted workflows.
Hi, I’m Greg, a Product Designer for B2B SaaS → Owning discovery to delivery on modernization for Enterprise software. Recently focused on platform UX, advanced prototyping, and AI-assisted workflows.
Hi, I’m Greg, a Product Designer for B2B SaaS → Owning discovery to delivery on modernization for Enterprise software. Recently focused on platform UX, advanced prototyping, and AI-assisted workflows.
20+ years across 3 design fields (previously an architect & graphic designer).
20+ years across 3 design fields (previously an architect & graphic designer).
20+ years across 3 design fields (previously an architect & graphic designer).
Article
Article
Article
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
How I use AI in my day-to-day as a Product Designer
How I use AI in my day-to-day as a Product Designer
How I use AI in my day-to-day as a Product Designer
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Case Study - Modernizing legacy software for web
Case Study - Modernizing legacy software for web
Case Study - Modernizing legacy software for web
My legacy software to web redesign efforts increased schedulers efficiency by over 72% for our 375k+ users globally
My legacy software to web redesign efforts increased schedulers efficiency by over 72% for our 375k+ users globally
How redesign has increased efficiency & usability
How redesign has increased efficiency & usability
How redesign has increased efficiency & usability
375k+ users
375k+ users
375k+ users
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Web design
Web design
Web design


Case Study - Modernizing legacy software for mobile
Case Study - Modernizing legacy software for mobile
Case Study - Modernizing legacy software for mobile
Our software had never had a mobile app, but in this day and age, it was imperative to build one. Noted a decrease in hiring costs due to lower turnover after rolling out our mobile app.
Our software had never had a mobile app, but in this day and age, it was imperative to build one. Noted a decrease in hiring costs due to lower turnover after rolling out our mobile app.
Introducing a mobile app to a 25 year old software
Introducing a mobile app to a 25 year old software
Introducing a mobile app to a 25 year old software
App Store
App Store
5.0
5.0
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Mobile design
Mobile design
Mobile design
App Store
5.0







Case Study - Skunkworks Agentic AI Project
Case Study - Skunkworks Agentic AI Project
Case Study - Skunkworks Agentic AI Project
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
Creating an agentic scheduler & bringing AI to WorkWave
Creating an agentic scheduler & bringing AI to WorkWave
Creating an agentic scheduler & bringing AI to WorkWave
8k+ companies served
8k+ companies served
8k+ companies served
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Article
Article
Article
I led the “New Way of Working” for the company. Forming a trio, one designer, one Sr. Engineer, and a Sr. Product Manager. Together, we led discovery, road mapping, ideation, user interviews, rapid prototyping, and usability testing to have evidence that our changes would increase efficiency for our Schedulers. The Success of our project has changed the way our company operates in 2026, we are now creating new teams with a trio being at the heart of the work.
I led the “New Way of Working” for the company. Forming a trio, one designer, one Sr. Engineer, and a Sr. Product Manager. Together, we led discovery, road mapping, ideation, user interviews, rapid prototyping, and usability testing to have evidence that our changes would increase efficiency for our Schedulers. The Success of our project has changed the way our company operates in 2026.
I led the “New Way of Working” for the company. Forming a trio, one designer, one Sr. Engineer, and a Sr. Product Manager. Together, we led discovery, road mapping, ideation, user interviews, rapid prototyping, and usability testing to have evidence that our changes would increase efficiency for our Schedulers. The Success of our project has changed the way our company operates in 2026, we are now creating new teams with a trio being at the heart of the work.
Pioneering the Product Operating Model for WorkWave
Pioneering the Product Operating Model for WorkWave
Pioneering the Product Operating Model for WorkWave
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Article
Article
Article
How my past career as a Project Architect Designer has helped shape my Product Design life
How my past career as a Project Architect Designer has helped shape my Product Design life
How my past career as a Project Architect Designer has helped shape my Product Design life
The parallels of my Architecture career and Product Design
The parallels of my Architecture career and Product Design
The parallels of my Architecture career and Product Design
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Let’s make something better.
Let’s make something better.
Have a product challenge, a new idea, or just want to connect? Send me a note and I’ll get back to you.
Have a product challenge, a new idea, or just want to connect? Send me a note and I’ll get back to you.
Let’s make something better.
Have a product challenge, a new idea, or just want to connect? Send me a note and I’ll get back to you.