Hi, I’m Greg, a product designer with a focus on complex B2B SaaS → Owning discovery to delivery for enterprise software, collaborating closely with PMs & engineers. I help teams turn legacy workflows, operational constraints, and emerging AI capabilities into products people can trust and use.
Hi, I’m Greg, a product designer with a focus on complex B2B SaaS → Owning discovery to delivery for enterprise software, collaborating closely with PMs & engineers. I help teams turn legacy workflows, operational constraints, and emerging AI capabilities into products people can trust and use.
Hi, I’m Greg, a product designer with a focus on complex B2B SaaS → Owning discovery to delivery for enterprise software, collaborating closely with PMs & engineers. I help teams turn legacy workflows, operational constraints, and emerging AI capabilities into products people can trust and use.
5 years of Product Design | 20+ years across other design fields (previously an architect & graphic designer).
5 years of Product Design | 20+ years across other design fields (previously an architect & graphic designer).
5 years of Product Design | 20+ years across other design fields (previously an architect & graphic designer).
01 / Case Studies
A selection of web & mobile projects, from modernizing 30 year old software, to bringing the first AI Agentic agent to my companies offerings.
Case Study - Modernizing legacy software for web
Case Study - Modernizing legacy software for web
Case Study - Modernizing legacy software for web
My legacy software to web redesign efforts increased schedulers efficiency by over 72% for our 375k+ users globally
My legacy software to web redesign efforts increased schedulers efficiency by over 72% for our 375k+ users globally
How redesign has increased efficiency & usability
How redesign has increased efficiency & usability
How redesign has increased efficiency & usability
View case study
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Impact
Impact
$100.4M
$100.4M
revenue growth (2025)
80% Faster
80% Faster
to build a 1-week schedule (avg.)
8 Hours
8 Hours
saved per week (avg.)
$100.4M
revenue growth (2025)
5x Faster
to build a 1-week schedule (avg.)
8 Hours
saved per week (avg.)
Web design | 375k+ users | B2B
Web design | 375k+ users | B2B
Web design | 375k+ users | B2B
02 / Articles
Articles I wrote about how I collaborate with my Product team and how I am currently using AI to enhance my workflow.
Case Study - Skunkworks Agentic AI Project
Case Study - Skunkworks Agentic AI Project
Case Study - Skunkworks Agentic AI Project
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
Creating an agentic scheduler & bringing AI to WorkWave
Creating an agentic scheduler & bringing AI to WorkWave
Creating an agentic scheduler & bringing AI to WorkWave
8k+ companies served
8k+ companies served
8k+ companies served
View case study
View case study
Case Study - Modernizing legacy software for mobile
Case Study - Modernizing legacy software for mobile
Case Study - Modernizing legacy software for mobile
Our software had never had a mobile app, but in this day and age, it was imperative to build one. Noted a decrease in hiring costs due to lower turnover after rolling out our mobile app.
Our software had never had a mobile app, but in this day and age, it was imperative to build one. Noted a decrease in hiring costs due to lower turnover after rolling out our mobile app.
Introducing a mobile app to a 25 year old software
Introducing a mobile app to a 25 year old software
Introducing a mobile app to a 25 year old software
App Store
App Store
App Store
5.0
5.0
5.0
View case study
View case study
&
&
&
Mobile design
Mobile design
Mobile design
App Store
5.0
Article
Article
Article
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
How I use AI in my day-to-day as a Product Designer
How I use AI in my day-to-day as a Product Designer
How I use AI in my day-to-day as a Product Designer
Full Article
Full Article
Sometimes asked questions
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